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Why price matters and how it is tied up with marketing, service and customer...
In a recent post, I wrote: “Bob Thompson shared the results of research he had been involved in some years ago. When customers were asked what constituted ‘customer-centricity’ they came up with:...
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Is this the access to profitable revenues, loyal customers and enduring...
In this post I continue the conversation which I began with the last post. Warning: don’t collapse ‘job to be done’ with customer needs How did the philosopher Heidegger put it? Yes, he pointed out...
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